In this Privacy Policy, the following terms shall have the following meanings:

•  "Services" means our matchmaking and relationship consulting services provided under a separate agreement

•  "Member" means any person who has engaged our Services

• "Website" means rarerelationships.uk and any sub-domains

• "Cookie" means a small text file placed on your computer or device by our Website

• "Personal Data" means any information relating to an identified or identifiable natural person

• "Special Category Data" means sensitive personal information including data about racial or ethnic origin, religious beliefs, and sexual orientation

• "We/Us/Our" means BORED AND GRAZED LTD, a company registered in England and Wales under company number 14731436 and trading as Rare Relationships

1. Introduction

Welcome to  Rare Relationships ("we," "our," or "us"). We understand that privacy is paramount, especially when it comes to matters of the heart. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our matchmaking services or visit our website at rarerelationships.uk.

2. Who We Are

We are a London-based premium matchmaking agency serving clients throughout the United Kingdom. Our registered office is at 128 City Road, London, United Kingdom, EC1V 2NX. For privacy matters, you can contact our Data Protection Officer at privacy@rarerelationships.uk.

3. Information We Collect and Process

3.1 Information You Provide

We collect and process certain information that is necessary to provide our matchmaking services effectively and safely. This includes:

Basic Information:

• Personal identification information (name, date of birth, contact details) to verify your identity and communicate with you

• Professional and educational background to understand your lifestyle and help find compatible matches

• Lifestyle choices and interests to identify shared values and common ground with potential matches

• Photographs and videos to facilitate introductions

• Financial information for example to process payments

• Any other information that you choose to share with us

Special Category Personal Data:

• We also need to process certain sensitive personal information to provide effective matchmaking services:

• Racial or ethnic origin: To respect your cultural background preferences in matching

• Political opinions: To consider compatibility in core values and beliefs that may affect relationship success

• Religious or philosophical beliefs: To ensure compatibility in fundamental values and life outlook

• Physical or mental health information: To support appropriate matching and ensure the safety and wellbeing of all clients

• Sexual orientation and aspects of your sex life: To understand your relationship preferences and ensure appropriate matching

• Criminal record information: To maintain the safety and security of our client community

We process this sensitive information only with your explicit consent and use it solely for the purpose of providing our matchmaking services. We implement strict safeguards to protect this data and only collect what is necessary for our service.

Information About Third Parties That You Share with Us:

• If you provide us with personal information about other people, such as family members, friends, or other contacts, you confirm that you have their authority or consent to share their information with us, or another valid legal basis for doing so

• You should inform these individuals that you have shared their information with us and direct them to our privacy policy

• We will only process such information where it is necessary for our matchmaking services

• We will process such information in accordance with this privacy policy and applicable data protection laws

• We may need to contact these individuals to inform them about our processing of their data, as required by law

• We will retain such third-party information for as long as necessary for our legitimate business purposes or as required by law

3.2 Artificial Intelligence and Machine Learning Data

In our commitment to providing optimal matchmaking services, we may utilize artificial intelligence and machine learning technologies to enhance our matching process. This involves:

• Pattern analysis of relationship preferences and successful matches

• Behavioral data analysis from profile interactions

• Communication style assessment

• Compatibility scoring based on multiple data points

For this processing:

• All AI/ML analysis is performed using anonymized or pseudonymized data

• Raw personal data is kept separate from AI/ML processing systems

• You have the right to opt out of AI-enhanced matching while still receiving our traditional matchmaking services

• AI/ML systems are regularly audited for bias and fairness

• Results from AI/ML processing are always reviewed by human matchmakers before any decisions are made

3.3 Video Consultation Data

During video consultations, we collect and process:

• Audio and video recordings

• Chat logs and written communications

• Session metadata like duration, time, participants

• Technical performance data

For video consultations:

• All sessions are encrypted end-to-end

• Recordings are stored separately from other personal data

• You can request sessions not be recorded

• Third-party video platform usage is covered by additional data processing agreements

3.4 Information Collected Automatically

When you visit our website, we automatically collect:

• IP address and device information

• Browser type and version

• Pages you visit and how you interact with them

• Time spent on our website

• Referral source

4. Cookie Policy

4.1 What Are Cookies

Cookies are small text files placed on your device to collect standard internet log information and visitor behavior information.

4.2 How We Use Cookies

We use cookies to:

• Remember your preferences

• Understand how you use our website

• Improve our services

• Provide a more personalized experience

4.3 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality

• Analytics Cookies: Help us understand website usage

• Functional Cookies: Remember your preferences

• Marketing Cookies: Track your visits to different websites

4.4 Cookie Consent

Your consent for non-essential cookies is valid for 12 months. After this period, we will ask for your consent again.

5. How We Use Your Information

5.1 Traditional Processing Activities

We use your information to:

• Provide matchmaking services

• Process payments

• Send service updates

• Improve our services

• Comply with legal obligations

• Prevent fraud

5.2 Advanced Technology Processing

We employ advanced technologies to enhance our matchmaking services:

5.2.1 AI/ML Processing

• Compatibility analysis using anonymized historical matching data

• Pattern recognition for more effective matchmaking

• Communication style analysis for better introduction strategies

• Behavioral prediction modeling for improved match success rates

5.2.2 Video Consultation Processing

• Session recording for quality assurance

• Communication pattern analysis

• Customer service improvement

• Training and development purposes

5.3 Technological Safeguards

We implement specific safeguards for advanced processing:

• Regular algorithmic bias testing and correction

• Human oversight of all AI-generated recommendations

• Encrypted storage of video consultations

• Regular data minimization reviews

• Automated deletion of unnecessary data

6. Legal Basis for Processing

We process your data under the following legal bases:

• Contract performance: To provide our matchmaking services

• Legitimate interests: To improve our services

• Legal obligation: To comply with UK laws

• Consent: For marketing communications and non-essential cookies

7. International Data Transfers

7.1 Data Transfers Outside the UK

We transfer some personal data to our administrative support team in the Philippines. These transfers are protected by:

• International Data Transfer Agreement issued by the UK Information Commissioner's Office

• Data Processing Agreements with strict security and confidentiality provisions

• Regular security audits and staff training

7.2 Safeguards

We ensure that:

• Data is encrypted during transfer

• Access is strictly limited to necessary personnel

• All international partners comply with UK GDPR standards

• Regular compliance audits are conducted

8. Data Security and Technical Safeguards

8.1 General Security Measures

We implement appropriate technical and organizational measures, including:

• Encryption of personal data

• Regular security assessments

• Staff training on data protection

• Access controls and authentication

• Regular backup procedures

• Incident response plans

8.2 Advanced Technology Security

We may implement additional security measures for our advanced processing technologies:

8.2.1 AI/ML Security

• Segregated processing environments for AI/ML systems

• Regular security audits of AI models

• Data anonymization before AI processing

• Encrypted model storage

• Access logging and monitoring

8.2.2 Video Consultation Security

• End-to-end encryption for all video sessions

• Secure cloud storage with geographic restrictions

• Regular security updates and patches

• Multi-factor authentication for access

• Automated session termination

• Regular security training for staff

9. Your Rights 

9.1 Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Object to processing

• Request data portability

• Withdraw consent

• Lodge a complaint with the ICO

9.2 Right to Erasure (Right to be Deleted)

As a website visitor:

• You can request deletion of all personal data we hold about you

• We will comply within thirty (30) days of receiving your request and confirming the identity of the person making the request

• We may retain minimal server logs if required by law

As a client or former client:

• You can request deletion of your personal data at any time

• Upon receiving your request, we will confirm the identity of the person making the request

• Within fourteen (14) days of confirming your identity, we will:

  • Delete all marketing data and preferences

  • Delete all matchmaking preferences and profile information

  • Delete all communications not required for legal purposes

  • Delete all video consultation recordings

• However, we must retain certain information for legal compliance:

  • Financial records and contracts: 7 years from last transaction

  • Background verification records: 2 years from collection

  • Basic service delivery records: 7 years from service completion

We are committed to making the process accessible while maintaining appropriate security measures.

10. Data Retention

We retain different categories of data for specific periods:

10.1 Matchmaking Service Data

• Profile and matching preferences: 7 years after service completion

• Communication records: 7 years after last interaction

• Background verification data: 2 years after collection

10.2 Financial Records

• Payment information: 7 years as required by UK tax law

• Billing records: 7 years after last transaction

10.3 Website Usage Data

• Analytics data: 2 years

• Technical logs: 6 months

• Marketing preferences: Until consent is withdrawn

We retain your personal information for:

• Active clients: Throughout the service period

• Former clients: 7 years after service completion

• Prospective clients: 2 years after last contact

• Marketing purposes: Until you withdraw consent

11. Third-Party Services

We may share your data with:

• Payment processing services

• Cloud storage services

• Analytics services

• Administrative support services

• Background verification services

To the best of our knowledge and belief, all third-parties whose services we use are bound by strict confidentiality and data protection agreements. We regularly review these agreements and we promptly investigate any suspected breaches of these agreements and take appropriate action, including terminating relationships with non-compliant third-parties.

12. Changes to This Policy

We review this policy regularly and may update it to reflect changes in our practices or legal requirements. Significant changes will be communicated directly to clients.

13. Contact Information

For all privacy-related queries, including to exercise any of your rights, please reach out to us at:

• Email: privacy@rarerelationships.uk

• Phone: +44 7700 105 075

• Address: 128 City Road, London, United Kingdom, EC1V 2NX

14. Complaints

If you are unhappy with how we handle your data, you can:

1. Contact our Data Protection Officer

2. Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

This policy was last updated on 10 February 2025.